yec | SmallBiz.com - What your small business needs to incorporate, form an LLC or corporation! https://smallbiz.com INCORPORATE your small business, form a corporation, LLC or S Corp. The SmallBiz network can help with all your small business needs! Mon, 10 Jul 2023 12:56:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://smallbiz.com/wp-content/uploads/2021/05/cropped-biz_icon-32x32.png yec | SmallBiz.com - What your small business needs to incorporate, form an LLC or corporation! https://smallbiz.com 32 32 Nine Reasons Why Turning Down a Client Is the Best Option for Your Business https://smallbiz.com/nine-reasons-why-turning-down-a-client-is-the-best-option-for-your-business/ Wed, 28 Jun 2023 14:08:43 +0000 https://smallbiz.com/?p=111897 While your business may not be right for every client, every client may not be right for your business. To that end, what’s one sign you should turn down a client, and why?

These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year, and have created tens of thousands of jobs. Learn more at yec.co.

1. The Client Has Unrealistic Expectations

Sometimes you’ll meet clients with unrealistic expectations — even when those expectations are incompatible with your products and services. They might demand services that you may not be able to deliver. Trying to keep such clients can often damage your relationship with them, encourage them to spread bad word-of-mouth, and hamper your reputation. Identifying such clients in time can prevent that.

Andrew Munro, AffiliateWP

s2. They’re Unresponsive

The number one way to tell if a client isn’t right for your business is if they are unresponsive. For client-business relationships to work, mutual understanding, communication, and respect are essential. If a client keeps pushing you aside when you need to clarify something for a project you’re working on for them, it may be time to move on at the end of the assignment.

Daman Jeet Singh, FunnelKit

3. They Complain During Every Step

An obvious sign that a client isn’t a good fit for your business is when they complain about your work every step of the way. I’ve encountered clients who complain because they think they will get a better price or free work. If they are truly unhappy, try to correct the mistake once or twice, and if that doesn’t work, give them a refund. Catering to toxic clients will not help you grow or succeed.

Chris Christoff, MonsterInsights

Meeting with a client

4. You’re Unable to Meet Their Needs

One should turn down a client whose expectations are hard to meet. They may not be in the wrong in the situation, and they have the right to expect certain things since they will be paying for the solutions offered. However, you should assess whether it will be possible for you to keep up with those expectations considering your current scale of operations or resources available.

Stephanie Wells, Formidable Forms

5. They Exhibit a ‘Blame-Oriented’ Mindset

Watch for a “blame-oriented mindset” in your prospecting and sales conversations. Ask a question like, “What solutions or service providers have you tried before to solve this problem, and why didn’t they work?” Observe if the prospect takes any ownership for past failures or solely blames previous providers. Such an attitude is a clear sign of a lack of accountability and collaboration. Turn down such prospects!

Devesh Dwivedi, Higher Valuation

6. They Constantly Dismiss Your Advice

Picture this: a client who insists on guiding you through uncharted territory while you hold the compass of expertise. When faced with a client who consistently dismisses your professional advice and insists on going against best practices, it’s time to question the compatibility of your collaboration. Remember: You’re the expert for a reason, and your recommendations should be valued.

Abhijeet Kaldate, Astra WordPress Theme

Talking with a big client
photo credit: Karolina Grabowska / Pexels

7. They Aren’t Engaging in the Project

When a client consistently fails to provide the necessary resources, feedback or engagement required for a successful partnership, it’s time to hit pause. A one-sided relationship will leave you feeling like a solo artist in a duet. Seek clients who actively participate, collaborate and invest in the success of the projects you undertake together.

Adam Preiser, WPCrafter

8. There Is Value or Goal Misalignment

Turn down clients if their values or goals are not aligned with your business. This can lead to conflicts and dissatisfaction and even damage your reputation. Focus on clients who share similar values and goals to maintain your brand’s integrity and benefit from the work you do for them.

Nic DeAngelo, Saint Investment – Real Estate Funds

9. They’re Always Adding ‘One More Thing’

You can tell a client is not right for your business, especially if you’re a freelancer, if they keep adding “one more thing” to the project. For instance, if you’re a writer and a client asks you to edit some of their other work “as a friend,” it may be time to end the partnership. This situation will lead to you doing tons of work and extra assignments for free, which was not the arrangement. 

John Turner, SeedProd LLC

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Want to Succeed as an Entrepreneur? 14 Traits to Cultivate Now https://smallbiz.com/want-to-succeed-as-an-entrepreneur-14-traits-to-cultivate-now/ Wed, 17 May 2023 13:02:44 +0000 https://smallbiz.com/?p=105978 If you had to choose one trait that you believed was the most necessary in order to succeed as an entrepreneur, what would it be and why? How can aspiring entrepreneurs cultivate it?

These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year, and have created tens of thousands of jobs. Learn more at yec.co.

1. The Ability to Problem-Solve

The one trait I would say is the most important to entrepreneurs is the ability to creatively problem-solve. Sometimes, solutions to business problems aren’t obvious and you have to find an out-of-the-box solution. That can be a real challenge because most people are taught to color within the lines.

Baruch Labunski, Rank Secure

2. Grit

You need courage, resolve and strength of character to withstand the ebbs, flows and failures that lead to successful business. The best way to get this is through experience. I’ve seen a lot of young entrepreneurs with more grit than their older counterparts, especially when they had customer service jobs and worked their way up the ladder to experience different seats in the company.

Givelle Lamano, Oakland DUI Attorneys

3. Flexibility

One of the most essential traits an entrepreneur can possess is flexibility. You need to be able to change your approach in response to market conditions, customer feedback and what any partners or investors want at any given time. Being flexible also means looking at “failure” as a signal to make changes rather than as a permanent obstacle.

Kalin Kassabov, ProTexting

4. Fearlessness

Aspiring entrepreneurs should be fearless. It’s fear that often prevents you from grabbing new opportunities, as new entrepreneurs are unable to decide what’s best for them or how a particular decision would affect them. Well, you won’t know unless you try. So, be quick with your decisions. Preparedness is great and all, but if you’re afraid to make a move, someone else will — and will likely succeed. 

Chris Klosowski, Easy Digital Downloads

Young businessman having a conversation

5. Sociability

To be successful as an entrepreneur, you need to focus on developing your social skills. When you have strong social skills, it becomes easier for you to build strong relationships with your customers, investors or anyone you think is important to your business. Good social skills make you a better communicator and help you make others feel secure so they connect with you on a deeper level.

Andrew Munro, AffiliateWP

6. Determination

One trait you need to succeed as an entrepreneur is determination. You’ll encounter people who don’t like your idea. There will be times when clients or investors reject you. Your first project idea may never see the light of day. You need to have the drive to move past these unfortunate situations if you want to find success.

Daman Jeet Singh, FunnelKit

7. Decisiveness

Decisiveness is the main trait any successful entrepreneur needs to cultivate. From making decisions about the budget or day-to-day communication, maintaining the ability to decide and decide quickly remains imperative. I use mental models like Occam’s razor to run my life. For example, when presented with two options, I choose the simplest and I get a lot of significant work done.

Libby Rothschild, Dietitian Boss

8. A Realistic Mindset

Be realistic! An entrepreneur’s career is full of ups and downs, which are part of the learning process — and that’s a fact. Keeping your feet on the ground will save you much frustration when things don’t go the way you want. Instead, learn your lessons and keep moving. This will also help you to consider and prepare for multiple scenarios while adjusting along the way.

Riccardo Conte, Virtus Flow

9. Moxie

In order to be an entrepreneur, you must have some moxie. Being outspoken, direct, resilient and having the ability to persevere is something that most entrepreneurs have in common. You have moxie if you can get up after failing. Aspiring entrepreneurs can cultivate it by focusing on confidence. Stand up for what you believe in and don’t let others’ opinions or perceptions get in your way.

Jennifer A Barnes, Optima Office, Inc.

Small business planning for growth

10. The Ability to Follow Long-Term Plans

The ability to follow and execute on a long-term plan — meaning multiple years — without being sidetracked by mirages along the way or discouraged by inevitable ups and downs is so important. This requires you to learn multiple skills, including attention to detail, deep work and strategic vision (as opposed to tunnel vision, which trips up many entrepreneurs). 

Andrew Schrage, Money Crashers Personal Finance

11. A Willingness to Keep Learning

If you want to succeed as an entrepreneur, you should have an open mind toward learning. It’s important for you to realize that learning is an ongoing process. It can help you develop new skills that in turn can help you stay ahead of your competitors at all times.

Thomas Griffin, OptinMonster

12. A Self-Reflective Mind

One trait that can help aspiring entrepreneurs succeed is self-reflection. Embracing your mistakes and learning from them is the only way an entrepreneur can grow and be better than ever before. However, one can’t cultivate this skill by enrolling in a particular program. You have to have an open mind, give yourself the freedom to make mistakes and foster the courage to learn from them.

Stephanie Wells, Formidable Forms

13. Resilience

Resilience is one of the most important traits you can develop as an entrepreneur. The journey is going to have high highs and low lows, and it will be your ability to push through and persevere during this time that will be the difference between success and failure. To develop resilience, develop a positive mindset, build a strong support system, understand your purpose and look after yourself.

Zane Stevens, Protea Financial

14. The Ability to Thrive on Ambiguity

The cornerstone of entrepreneurial success is in the ability to accept and thrive on ambiguity. I have found that navigating the unpredictable landscape of business ventures requires you to possess a flexible mindset that can accommodate constant change and capitalize on emerging opportunities. Always stay updated with the latest developments and treat every change as an opportunity to grow.

Vikas Agrawal, Infobrandz

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11 Tips You Won’t Want to Forget When Setting Up Your Online Store https://smallbiz.com/11-tips-you-wont-want-to-forget-when-setting-up-your-online-store/ Mon, 01 May 2023 13:17:05 +0000 https://smallbiz.com/?p=103062 Whether they’re using a streamlined platform like Shopify or are building their site from scratch, what’s one tip new entrepreneurs won’t want to forget when setting up their online store? Why?

These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year, and have created tens of thousands of jobs. Learn more at yec.co.

1. Prioritize Your Site’s Performance

When setting up an online store from scratch or by using platforms like Shopify, always prioritize your website’s performance. This means getting the basics right for your site and looking into matters like your load time, navigation, broken links, unoptimized images, code density, content delivery network (CDN) concerns and caching issues. A website with a clunky user experience won’t get you anywhere.

Jared Atchison, WPForms

2. Consider Sales Tax Implications

One thing that new entrepreneurs overlook when setting up their first online store is the sales tax implications of selling online. Depending on your products and your customers’ locations, you may be required to collect and remit sales tax. Meet with your CPA to make sure you understand the sales tax laws and nexus rules before starting your online store. It will save you a world of headache.

Shaun Conrad, Number2 CPA Exam Resources

3. Think About the User Experience

Prioritize the user experience to ensure success. A well-designed UX fosters customer satisfaction and boosts sales by making it easy for shoppers to navigate, find products and complete transactions. Focus on a clean layout, intuitive navigation, responsive design for mobile and fast load times. This can help convert visitors into loyal customers and they can grow their businesses more effectively.

Jinny Hyojin Oh, WANDR

Improving website security

4. Ensure You’re Up to Date on Security and Browser Trends

Be up to date on security and browser trends. If a customer is getting a warning by just accessing your website, you’ve already lost a customer. To make sure your online store is secure, you can take several steps, such as updating your site and plugins on a regular schedule, choosing a reliable hosting provider and implementing an SSL certificate. Once you have a secure site, the sky’s the limit!

Shu Saito, SpiroPure

5. Include Detailed Product Landing Pages

If you’re in the process of starting your first online store, don’t forget to create detailed product landing pages. On each landing page, include a list of features and benefits. Users need to know how your product or service will improve their lives before they make a purchase, and product pages are by far the easiest way to relay this information.

John Turner, SeedProd LLC

6. Build an Email List as Soon as Possible

One thing to remember when setting up your online store is that it’s never too early to start building your email list. Create a “coming soon” page as a placeholder on your site until it’s finished. Promote your new brand on social media and ask people to subscribe for the latest updates. You’re far more likely to see sales on day one if you have an email list packed with prospects.

Chris Christoff, MonsterInsights

7. Focus on Search Engine Optimization

One tip new entrepreneurs should remember when setting up their online store is prioritizing search engine optimization (SEO) from the beginning. This includes conducting thorough keyword research, optimizing on-page elements such as title tags and meta descriptions and building quality backlinks to the site. Properly optimizing the site for SEO can help increase brand awareness and sales.

Miles Jennings, Recruiter.com

Data privacy

8. Implement Practices to Guarantee User Privacy

One crucial aspect to consider when setting up your online store is user privacy. This is because protecting your customers’ personal information is becoming increasingly essential for building trust and maintaining a strong brand reputation. To ensure user privacy, you must implement strong encryption protocols, use a secure payment gateway and have a clear and transparent privacy policy.

Kelly Richardson, Infobrandz

9. Keep It Simple

Keep things simple, and don’t get carried away with all the bells and whistles at your disposal. Early on, it’s best to focus on getting a functional site live that makes it easy for visitors to find and purchase whatever you’re selling. A simple approach helps eliminate distractions from your site and helps ensure a frictionless shopping experience.

Ian Blair, BuildFire

10. Pay Attention to Your ‘Checkout Flow’

When setting up your online store, pay attention to your checkout flow. Most people will leave a website with items in their cart if the checkout process is clunky or missing key features. I suggest including an “always on” shopping cart, a minimal payment form, a progress bar and multiple ways to pay to maximize your conversion rate.

Daman Jeet Singh, FunnelKit

11. Optimize for Mobile

Optimizing for mobile is crucial when setting up an online store. With more and more customers using their mobile devices to browse and shop, it’s important to ensure your website is mobile-friendly and offers a seamless user experience. Failing to do so could lead to a significant loss in potential sales and customers due to frustrations during shopping.

Andrew Saladino, Kitchen Cabinet Kings

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How to Create a Podcast Your Customers Will Actually Want to Listen To https://smallbiz.com/how-to-create-a-podcast-your-customers-will-actually-want-to-listen-to/ Fri, 28 Oct 2022 12:24:03 +0000 https://smallbiz.com/?p=79615 Launching a podcast may seem like a great way to market your business and add value to your customers’ lives — but it’s only effective if they tune in. What’s your best tip for creating a podcast your customers will want to listen to regularly, and why?
photo credit: George Milton / Pexels

These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year, and have created tens of thousands of jobs. Learn more at yec.co.

1. Replace the Fluff With Real Value

Be relevant. Include less fluff and more value. People don’t want to hear the chatter back and forth between the host and the guest during the intro. They want meat and potatoes. What are they going to learn from tuning in to your episode? Ditch the long intros, on-air catch-ups and the history of how you met, and instead provide real value to the listeners.

Mary Harcourt, CosmoGlo

2. Share How You’ve Solved Problems

For each new podcast episode, come up with unique case studies and customer problems that your brand has solved. Customers want to see how their problems will be solved. If your podcast delivers a solution, they will stay glued to your podcast and eventually come to you to hire you for your solution. Also, be consistent with your release schedule and tell customers when they can expect new episodes.

Vikas Agrawal, Infobrandz

3. Answer Real Customer Questions

One way to ensure that your audience tunes in is to ask them to send their questions so you can answer them on the podcast. This will not only create content that your audience is interested in, but it will also show them that you’re invested in their opinions and that you’re willing to help them with real solutions to their problems.

Blair Williams, MemberPress

Running a business podcast

4. Interview Relevant People

Interview people who have information your audience will appreciate. This makes your podcast more interesting and also lets you tap into your guests’ followings. You may not be able to get world-famous guests when starting out, but you can find experts with moderate followings who can help you get more publicity.

Kalin Kassabov, ProTexting

5. Ensure Your Ideas Are Fresh

The trend I’ve observed in podcast listeners is that they want fresh and to-the-point ideas. This shouldn’t be another blog or e-book. Be creative and unique in your delivery. Podcasts are an ideal way to share unique insights and perspectives on topics, so make sure you put your own spin on things. Create a podcast title that resonates with the audience, and let the theme weave through every episode.

Tonika Bruce, Lead Nicely, Inc.

6. Stay True to Your Identity

The best way to create a podcast your customers will want to listen to regularly is to stay true to your podcast’s identity. If you try to be something you’re not, or if you try to please everyone, you’ll end up with a podcast that doesn’t have a clear purpose or audience. Focus on being true to your brand and providing value to your listeners.

Abhijeet Kaldate, Astra WordPress Theme

Podcasting
photo credit: George Milton / Pexels

7. Make It Interactive

In my experience, the best podcasts are interactive. We like to host our podcast live so visitors can engage with us in the comments section and share their thoughts. Once it’s posted, we encourage new comments and practice social listening so we can talk to listeners who have opinions on our show.

John Brackett, Smash Balloon LLC

8. Discuss Topics Your Customers Care About

The key to getting people to tune in to your podcast is to talk about things that matter to your target audience. When planning a podcast for our brand, we look at our Google Analytics data, feedback forms and buyer personas to learn more about our listeners’ goals and pain points. Users who care about the topics you discuss each week are far more likely to listen.

Chris Christoff, MonsterInsights

9. Plan Content Around News and Trends

Plan your podcast around news cycles and trends, and then spin those topics to your audience’s interests. It won’t be too much of a reach to stay abreast of current trends in your industry, and becoming a thought leader is the end result of this strategy. Be sure that you optimize your podcast for SEO too. Not only is a podcast great for exposure and for creating brand loyalty, but it is also great for your web rankings.

Matthew Capala, Alphametic

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