We know that as a small business owner, your time is your most valuable resource, even more than capital. With 21 million customers worldwide, GoDaddy is obsessed with helping entrepreneurs save time and money, while attracting new customers to your business. That is why we are devoting significant energy and resources to developing ways to help you leverage generative artificial intelligence, or AI.

If you follow the news, you know this rapidly evolving technology is garnering a lot of attention around the world. It is here to stay and can deliver tremendous value to small businesses. A little interaction with AI can create an exponential impact on your business. 

For example, just by entering a prompt – a simple description using everyday language of the request or task you want it to accomplish – a generative AI application like OpenAI’s ChatGPT or Google’s Bard can return within seconds any of the following:

• An eye-catching marketing email that grabs customers’ attention.
• Compelling website copy that highlights your brand.
• Professional scripts for your employees to use when serving customers.
• Innovative marketing campaigns that attract new customers.
• Engaging social media posts to keep your followers interested.

For me, this technology is about communicating more effectively and efficiently while continually learning… and helping its users learn. If you run a business, how well do you understand what your existing and prospective customers really want? Let generative AI help you experiment and find out.

The beauty of generative AI is that you do not need to be a tech expert or know how to code. The popular tools today – like the ones GoDaddy is embedding in its solutions – can do the heavy lifting for you. As technology evolves, we will be there to help you take advantage of the latest and greatest generative AI capabilities.

Leveling the playing field

For decades, small businesses have been at a disadvantage when it comes to using data to tailor products and to find and engage customers. Larger companies have teams of developers and copywriters that create the perfect language to capture the attention of their target audiences. They are more sophisticated at analyzing data to understand what people want. Every search on a big company’s website helps product developers and marketers pinpoint customers’ wants, even down to colors, characteristics, and prices they are willing to pay.

Generative AI, however, is changing the game by democratizing access to information. By using this technology, even the smallest businesses can benefit from not only instantaneous access to vast amounts of data, but also having that data transformed into something meaningful. Furthermore, generative AI is designed to learn with every query, so results get better over time. That means entrepreneurs can use ever-improving, data-driven insights to attract and retain customers, just like larger companies do. And that is what I call leveling the playing field!

Getting started

Fortunately, you do not need to be tech-savvy or a skilled writer to benefit from generative AI. The most popular tools currently available – and ones GoDaddy continues to develop to support entrepreneurs – are highly intuitive and approachable. 

Getting started is as simple as visiting the website of a generative AI tool and entering a prompt. GoDaddy offers dozens of prompt ideas in its Small Business Generative AI Prompt Library. You can update your results with “re-prompts” that refine what you are looking for. For example, you can ask for a shorter version, a bulleted list, or holiday-specific content. The possibilities are endless.

Helping small businesses thrive

As part of our commitment to helping small businesses thrive, GoDaddy is actively incorporating generative AI capabilities into many of the tools we provide to entrepreneurs to help them grow. For instance, our GoDaddy Studio platform offers the Instant Video feature that uses AI to create compelling videos by piecing together video segments and selecting fitting background music. It also creates slogans for the videos based on the content. Additionally, our Conversations app enables seamless customer engagement through natural language email, live chat, and text messaging using AI technology.

From naming a business to building a professional website, attracting customers, and accepting payments online and in-person, our solutions make it easy and accessible to tap into the power of AI. And so much more is on the way!

It is great, but not perfect

Generative AI is still in its early stage and its pros far outweigh the cons. But there are a few things to keep in mind:

• As it is trained on data up till a certain point in time, it can provide outdated information for more recent events or be completely unaware of it.
• Some generative AI tools use your inputs to continue learning. Avoid sharing sensitive information with generative AI tools as there are no ways to remove them later.

With these few things in mind, you can confidently get the most out of these powerful tools.

Do not wait… get in the game today

If you are a small business owner, the wait to get into the generative AI game is over. Embrace this technology for an edge over competitors, freeing up valuable time to focus on running your business. By incorporating generative AI into your communications and marketing efforts, you can rapidly produce content, improve your service quality, and develop new offerings to attract and retain customers.

GoDaddy has always been at the forefront of technological innovation to help small businesses succeed. First, by enabling millions to establish their online presence with domains and websites. Now we are bringing generative AI capabilities to our suite of tools to help small businesses thrive in this new era of AI-powered innovation. Do not miss the transformative potential of generative AI. Start exploring its possibilities today.